JESSICA NABONGO: A Journey Around The World and Back to Herself
Jessica Nabongo is a writer, photographer, travel expert, entrepreneur, public speaker and the first black woman to travel to every country in the world. She shares her journey around the globe in her book, ‘’The Catch Me If You Can’’, a collection of personal stories of adventure, culture, travel musts, and human connections. You describe […]
Powered by AI: A New Era in East Africa’s Tourism
Written by Mia Ruffo East Africa is home to some of the world’s most iconic landscapes and communities. From the Great Rift Valley to the forests of Rwanda, the region has long captivated travellers. Yet tourism, while vital to the economy, has often come at a cost, contributing to environmental degradation, cultural exploitation, and economic […]
Lamu Yoga & Wellbeing Festival 2025
When the first Lamu Yoga Festival was held in 2014, it began with a simple vision: to promote yoga as a healthy lifestyle and to position Lamu as the Wellbeing Destination of Africa. At the time, tourism on the island was struggling, but its founder believed deeply in Lamu’s healing spirit, a place with no cars, where […]
The UltraMARAthon: For the Future of the Mara
The UltraMARAthon was born out of crisis but has grown into a movement of hope. When the COVID-19 pandemic brought tourism in the Maasai Mara to a standstill, the very foundations of conservation and community welfare were at risk. The Mara’s conservancies, which provide a critical buffer between the Reserve and surrounding agricultural lands, rely […]
Through Their Own Lens: A Storytelling Journey
In the heart of Northern Tanzania lives one of the world’s last hunter-gatherer tribes, the Hadzabe. Numbering only a few thousand people, they live much as their ancestors did for tens of thousands of years: hunting with handmade bows, gathering wild honey, and foraging seasonal fruits and tubers. Their deep knowledge of the land, passed […]
Arusha Uncovered
By Nilpa Shah Arusha is often seen as the gateway to iconic safaris, but we were after something different—an off-the-beaten-path adventure that would be fun for the whole family. We were ready to explore beyond the typical tourist trails and discover the hidden heartbeat of Arusha. The journey began with a sense of anticipation as […]
Purity, Giving Elephants a Voice
From the sunlit plains of northern Kenya, Purity follows the quiet signals of the giants she has loved since childhood. As a Research and Tracking Officer with Save the Elephants, she uses satellite data to give these majestic creatures a voice, mapping their movements, tracing their paths, and listening to the unspoken stories written in […]
Unravelling the Mysteries of Elephant Society
Written by Jane Wynyard. Imagine a curious wild bull elephant poking his trunk into your car window, or a group of lively but very large young elephants playfully jostling around your vehicle. This is a common experience for Save the Elephants (STE) researchers in Samburu National Reserve, northern Kenya, who spend up to eight hours […]
Siro Brugnoli: A Life of Challenges Turned into Opportunities
Siro Brugnoli lived a life that’s been shaped by resilience. A complex childhood marked by polio, contracted at age four, left his legs and left arm severely affected. After long hospital stays, he spent much of his early years moving on all fours or with the help of a cane. By the age of 14, […]
24 Hours in Kampala
By Ian Maina Kampala. Uganda’s capital, the city of seven hills, and the vibrant heart of The Pearl of Africa. These are no idle boasts. Spend a day here and you’ll quickly realise why this city leaves such a lasting impression. Kampala doesn’t just move, it pulses. Whether it’s the golden glow of sunrise or […]