Uganda is a country bursting with energy, creativity, and entrepreneurial spirit. From its vibrant cities to its lush countryside, innovation thrives in every corner, driven by a new generation of forward-thinking brands reshaping industries. Whether in fashion, technology, or sustainability, Ugandan businesses are making bold moves, blending tradition with modernity to create products and services that stand out on the regional and global stage.
Based in Kampala, Uganda, Afro Muru is a sustainable clothing brand that upcycles materials to create unique fashion pieces inspired by Ugandan culture and art. Founded by multidisciplinary artist Murungi Kevin in 2020, the brand emphasizes environmental consciousness and cultural heritage in its designs.
Afro Muru primarily sources fabrics from second-hand markets like Owino and the Green Shops, transforming them into wearable art. The brand’s collections often draw inspiration from various Ugandan communities. For instance, the Bahima Collection SS24 pays homage to the Bahima people, featuring bold kimonos that reflect their rich traditions, while the KRMJ SS23 collection explored the way of life of the Karamoja.
Expanding beyond its signature ready-to-wear kimonos, Afro Muru is now introducing made-to-order shirts, pants, and skirts, launching in June. This new line reinterprets symbols from its past collections, further diversifying its offerings while staying rooted in cultural storytelling.
Beyond fashion, Afro Muru engages in artistic endeavors, including digital art and tapestry. Murungi’s practice involves printing on materials and experimenting with symbolism, often incorporating upcycled fabrics into his creations. Through its innovative approach, Afro Muru not only promotes sustainable fashion but also celebrates and preserves Uganda’s diverse cultural narratives.