The Changing Landscape of Safari Tourism in the Maasai Mara

Every year, from July to September, a remarkable spectacle unfolds across the plains of the Mara as millions of wildebeest embark on one of the most dramatic and heart-stopping moments: when the herds cross the Mara River. The crossing is marked by moments of chaos as thousands of gnus plunge into the river, navigating the swift currents while evading the hungry predators waiting to catch a meal. Being that this season is here, my mind is fixated on the shift that has occurred between traditional and modern safaris which reflect, in a broader sense, the changing nature of the traveler. 

Photo by Discover Africa

Safari tourism is evolving and has presently become a mélange of sustainability, technology and the timeless allure of the wild.  Experiential travel has become the driving force with most lodges seeking to have offerings that appeal to the holidaymakers who are seeking more than just an activity, but an experience. For instance, Oldapoi Mara camp in Nashulai Maasai Conservancy launched a cultural storytelling center called Netii Apa, preserve and share Indegenous Maasai traditions with guests. When it comes to game drives, most camps are hiring local Maasai guides to share their intimate knowledge of the wildlife and their deep-rooted connection to the land.

Some lodges and camps also offer cultural safaris where guests have a chance to live with the locals and learn about their way of life. While at Loisaba Lodo Springs, I was able to interact with the Samburu people, learn their dances and listen to their stories. Other camps like Oseki Maasai Mara take their guests to herd the Maasai cattle, a memorable experience that they are unlikely to forget. 

In a bid to empower women,  some lodges are taking the initiative to employ female tour guides. For instance, Emboo New Generation Safari Camp has fully embraced this, promoting female guides to lead guide positions. I’ve had the experience of being on a game drive with a female tour guide at Mahali Mzuri, a stark contrast to my previous experiences with male guides. This shift in perspective was truly inspiring.

To minimize their carbon footprint, most camps are transitioning to electric vehicles for game drives. These quieter and smoother vehicles cause less disturbance to wildlife. For example, Emboo New Generation Safari Camp was one of the first camps that incorporated this unique way of exploring the park. Camps like Mugie, Loisaba Tented Camp, and Kairisia offer unique experiences such as horse and camel riding, providing guests with a closer connection to nature and a lower environmental impact compared to motorized vehicles. Lorian Safari Camp takes this concept further with guided walking tours, allowing visitors to immerse themselves in the wildlife and landscape alongside experienced rangers and guides.

To cater to photography enthusiasts, some facilities have photo studios fully equipped with the latest cameras and editing facilities for guests who love photos or just desire to make memories out of their visits. I had a photography safari experience at Angama and it was exciting going on a game drive with the resident photographer, learning all the tricks and coming back to edit the photos at their studio. Other camps with a photo studio include JW Marriott, Governors Camp, Emboo New Generation Safari Camp, Ishara and Mara Bush Camp. 

I believe that this shift has not only enhanced the safari experience but it has also fostered a greater appreciation for the rich cultures and environmental diversity that makes every safari unique. Though we still face challenges like the commodification of indigenous culture and nature which has diluted the travel experience, the future of safari tourism lies in our ability to adapt, innovate, and cultivate a profound respect for the environment and locals. And this ensures that every journey into the wild is not just an adventure but a meaningful experience, don't you think?

Article by Harriet Owalla 

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